Specialist PR Partner for the Crypto & Web3 Ecosystem
Peninsula PR partners with both established and emerging companies to build trust, strengthen reputation, and amplify brand visibility across Asia and beyond.
About Peninsula PR
A specialist communications consultancy partnering with digital asset institutions, fintech infrastructure providers, and Web3 innovators.
From Institutions to Innovators
Whether you’re an established digital-asset institution expanding into new markets or a protocol team launching your first product — we scale our support to your stage, goals, and timeline.
We become an extension of your team: shaping messaging, securing earned visibility, and building long-term credibility with media, investors, and partners.
Flexible, Strategic, Results-Driven
Every company’s journey looks different. We offer flexible PR engagement models that adapt to your stage of growth.
We combine boutique agility with institutional rigor, ensuring our support remains strategic, scalable, and sustainable.
Our Approach
Every project is a partnership. We work closely with our clients to design PR programmes that connect strategy with storytelling. Our approach is hands-on and adaptable — you’ll always work directly with people who understand your sector, your audiences, and how to move quickly when opportunities arise.
Peninsula PR’s work is grounded in:
Insightful storytelling
translating complex technology into narratives that resonate.
Regional expertise
deep networks across Asia’s crypto, finance, business, and tech media.
Collaborative partnership
working as part of your team to deliver meaningful outcomes, not just coverage.
What We Do
Public Relations
Strategic communications programmes designed to shape perception, build trust, and position your brand within the global emerging-technology landscape.
We help define your story, craft clear messaging, and align communications with business objectives.
Media Relations
Proactive and reactive media engagement that connects your brand to the news cycle and secures high-quality, earned coverage across global, regional, and trade publications.
From interviews and commentary to broadcast appearances, we position your executives as authoritative voices shaping the conversation.
Executive Profiling
Building authentic, credible profiles for founders and executives to strengthen trust with media, investors, and partners.
Events & Thought Leadership
Speaker placements and content strategy for global industry conferences across Web3, fintech, and digital finance.
Reputation & Messaging
Messaging frameworks, media training, and reputation management to help you navigate both opportunity and risk.
Marketing
Integrated marketing strategies that support growth and brand visibility. We help clients connect PR with digital marketing, content campaigns, and thought-leadership initiatives — ensuring consistent messaging across every channel, from social to owned media.
Creative & Design
Brand identity, content design, and web development that bring your narrative to life.
From visual storytelling and campaign assets to presentations and event materials, our creative work ensures your message is seen — and remembered — across every touchpoint.
Our clients view us as an embedded communications partner — working alongside leadership, marketing, and product teams to align PR with business strategy and long-term growth objectives.
Sectors We Support
We work with organisations across the crypto and web3 ecosystem — from institutional leaders to growth-stage firms shaping the future of finance and digital infrastructure.
Crypto & Web3
Custody, tokenisation, decentralised finance (DeFi), blockchain infrastructure, and on-chain data.
Fintech & Payments
Payments, credit, digital banking, and financial infrastructure.
Coverage Highlights
Our clients’ stories have been featured across leading global, trade and regional outlets:
Our Team
Peninsula PR operates through a core team and a trusted network of partners across Asia, Europe, and the Middle East. Headquartered in Singapore, our model combines boutique agility with institutional experience, enabling us to deliver communications programmes with a global reach.
Aimee Hillman
Founder & Managing Director
Aimee combines her extensive corporate experience across major global markets — London, Hong Kong, and Singapore — to lead Peninsula PR. Her career spans both professional services and public relations, giving her a unique ability to bridge institutional strategy with emerging-technology storytelling.
Before founding Peninsula PR, Aimee managed teams on large-scale transformation programmes with the BBC and UK Central Government, before pivoting into communications where she has since led strategic PR campaigns, built executive profiles, and elevated the brand image of leading digital-asset and fintech firms.
She works closely with founders and senior executives to craft narratives that align innovation with credibility, helping brands navigate complex regulatory, media, and market environments.
Jef Chiok
Creative Consultant
Jef is a multidisciplinary designer specialising in brand identity, creative strategy, and web design. He works closely with clients to translate complex ideas into cohesive visual narratives that complement Peninsula PR’s communications strategy.
With experience across digital media, marketing campaigns, and corporate design, Jef ensures that every visual touchpoint — from websites and presentations to event materials and thought-leadership content — aligns with the brand’s voice and strategic goals.
Let’s Talk
If you’re looking for a PR partner who understands both the detail and the bigger picture — and who works with you, not around you — let’s have a conversation.